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Astetta Alemmas

Astetta Alemmas is an energy conservation campaign by the finnish government, launched in preparation for the 2022/2023 winter's energy crisis. My role in the team is graphic designer, responsible for adapting the campaign brand created by the art director into a wide variety of campaign materials in different medias.

At the start of the campaign I created this video for the campaign launch at the 2022 Europe Forum:

The project has been quite hectic, as the campaign has needed to react to a changing energy situation with clear messages, and being a government campaign, we would often receive discount media spaces at a very short notice. These range from newspaper covers to animated social media ads. Overall this project has certainly made me a more versatile and faster production designer.

newspaper cover designs
array of different layouts for various media
bus stop lightbox ad designs